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Irina Shurmina

Counsel
Head of Digital Law

Portrait of Irina Shurmina

Irina Shurmina

Counsel
Head of Digital Law

Contact
SEAMLESS Legal
Naberezhnaya Tower 10C
123112 Moscow
Russia
Languages English, Russian

Irina Shurmina is a Counsel heading the new practice group Digital Law.

Prior to joining our team in 2020, Irina was working at other major international law firms in Russia and in Germany for over eight years. 

Irina focuses on identifying and mitigating risks related to digital products, advising clients on e-commerce issues, data protection, software-related matters, advertising regulation, IP protection, including on Internet, and other IP/TMT challenges.

She is active in advising clients on launch of new tech products on the Russian market, complex IP/IT due diligence, compliance with the advertising law, registration and protection of IP rights. 

She is also involved in supporting court litigations on IP/IT as well as disputes on advertising and unfair competition at the Federal Antimonopoly Service.

Irina also advises Russian and foreign clients on data protection and conducts audits to check compliance by companies with the Russian legislation and European laws on personal data (GDPR). She is a co-author and co-host of the podcast on privacy "Не для галочки”.

Irina is heading IP/IT track of Higher School of Economics’ master program on Digital Law. Irina is a co-author of Advertising Law educational courses and also an organiser of our First Advertising Law Conference. 

Irina is also dealing with LegalTech products development being head of Innovation Group.

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Relevant experience

  • Russian technological company providing Wi-Fi connection – representing client’s interests in major patent litigation in Moscow court, where the client is a defendant.
  • Reckitt Benckiser – consulting major international FMCG company on IP, advertising and unfair competition issues, providing day-to-day advice.
  • One of the largest cloud and technology companies – advising the client on regulatory and competition law aspects related to import substitution.
  • Video games manufacturer – advising on all Russian IP and regulatory aspects of its acquisition of a digital art marketplace.
  • IT start-up working with Big Data – representing the client’s interests in the precedent court litigation against the major Russian social network on database right and use of open information available on Internet.
  • Japanese companies and law firms – consulting various Japanese businesses on data protection regulation, IP issues and Internet-related aspects. 
  • Popular Russian online-classified – representing the client’s interests in the litigation on unfair competition related to competitor’s copying of the client’s posts.
  • Major pharmaceutical company – advising on the preferred structuring options regarding software licenses in Russia.
  • Major online shop for luxury brands – conducting a complex data protection audit and advising on compliance with the Russian legislation, in particular, while collecting customers’ data online, localisation requirement, marketing activities.
  • Recommendations on pharmaceutical advertising – a year-long project of developing the Recommendations on advertising of OTC medicine together with the major pharmaceutical companies and Federal Antimonopoly Service. 
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Memberships & Roles

  • International Trademark Association (INTA)
  • IP Committee at the Association of European Business (AEB)
  • Working group for developing self-regulation in advertising in Russia
  • Expert of the Complaints Committee of the Advertising Self-Regulation Organisation
  • Expert Council of the Moscow Office of the Federal Antimonopoly Service
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Awards & Rankings

  • Best Lawyers 2022, Information Technology
  • Best Lawyers 2022, Intellectual Property
  • Irina is recognised by Legal500: “…senior associate Irina Shurmina is incredibly professional”
  • Irina ranked as a Rising star by IP Stars 2021
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Publications

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Lectures list

  • Irina is a head of IP/IT track of Higher School of Economics’ master program on Digital Law
  • Irina has launched the educational course on Advertising Law with Moscow Digital School
  • Together with IP IT Box she has initiated the Careertalk series and various master classes for IP/TMT students
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Education

  • 2015, Munich Intellectual Property Law Center (LL.M in IP and Competition Law of Europe and the USA)
  • 2013, Russian State University of Humanities (Law Faculty)
  • 2012, Russian State University of Humanities (Faculty of Technetronic Archives and Documentation)
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Expertise

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